European Market Readiness Quick Scan

This is a Quick Scan for fishing brands from outside of Europe to get a quick insight on their readiness for entering into the European fishing tackle market. It will provide a clear understanding of where you stand now, and which areas need improvement.

Why this scan?

  • First step in avoiding costly mistakes on misjudgement of European market
  • Gives a clear understanding of opportunities for improvement
  • Brings clarity on which product and market combinations are succesful


Outdoor Eye specializes in helping brands from outside Europe (Asia and USA) to navigate the European landscape and penetrate the market successfully.

40+ years experience in Europe

On the ground EU expertise from ex-Pure Fishing and ex-Shimano Europe management in product development, marketing and business development.

Take the scan

A. Market & Cultural Understanding

B. Product–Market Fit

C. Go-to-Market & Country Strategy

D. Partners, Distribution & Network

E. Marketing & Brand Visibility

F. Legal, Regulatory & Operations

G. Control, Execution & Execution & Risk Management

Open Questions