Press Release Archive

Outdoor Eye welcomes new partner

February 24, 2026 No Comments

Outdoor Eye welcomes new partner, Ex Shimano’s Cris Caanen, strengthening its European brand & marketing leadership Outdoor Eye, the specialist consultancy helping international fishing brands launch and scale across Europe, is proud to announce its new business partner and co-owner, industry expert Cris Caanen. Cris joins bringing a powerful combination of market insight, creative marketing leadership, and deep-rooted experience within the European predator sector. Cris joins Outdoor Eye from Shimano, where he served as Marketing Strategist for Predator, shaping campaigns, brand direction, and market engagement across one of Europe’s most competitive angling categories. His reputation for bold thinking, impactful brand initiatives and a relentless drive to innovate makes him a natural fit for Outdoor Eye’s mission. Cris Caanen commented: “As soon as I met Nathan, I understood his vision to make European integration easy for

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Entering Europe

July 3, 2025 No Comments

Ex-Pure Fishing manager to global brands: I can help you enter Europe “What if I could reach brands before they start their European journey, walk them through the process, identify their key regions, give them the product knowledge they need to be successful, and make them market ready?” Nathan Leney is a man on a mission. The former Pure Fishing Brand and Product Manager says there is a disconnect between what international brands want to achieve in Europe and what they accomplish on the ground. Leney believes there is a better way of introducing your brands to the European market and securing the best partners in your target territories, and he is ready to prove it. Last year, Leney (above) left his role working across Pure Fishing’s top European brands to launch Outdoor Eye,

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