Fishing is in my blood. I’ve been fishing since I learned to walk, giving me a profound understanding of the fishing industry across all disciplines—predator, fly, carp, and saltwater—both within the UK and internationally. This comprehensive perspective allows me to quickly identify emerging trends and new techniques before they become mainstream. Having collaborated with some of the most globally renowned brands under the Pure Fishing banner, I have solidified my expertise in product and brand development, as well as the launch process. My true passion lies in creating innovative products and securing their place in competitive markets. Understanding the intricacies of the European launch process is vital for the successful introduction of new products. Helping new brands navigate this journey is the driving force behind Outdoor Eye’s mission.
Outside of work, Nathan spends time tinkering with his Landrover, canoeing and wild camping along the rivers and lochs of Scotland.
Nathan can juggle any 3 things you hand him!
Outside of work, Nathan spends time tinkering with his Landrover, canoeing and wild camping along the rivers and lochs of Scotland.
As our content creation lead Mark has a keen eye for detail and a passion for storytelling, Mark brings a wealth of experience and creativity to the Outdoor Eye team. As Head of Content, he oversees the creation and execution of compelling content strategies that resonate with audiences and elevates brands. Mark’s background in content creation, combined with his passion for the fishing tackle industry, enables him to craft engaging narratives that capture the essence of our mission and vision. Whether it’s developing insightful blog posts, captivating social media campaigns, or informative product descriptions, Mark ensures that every piece of content aligns with brand values and objectives.
Outside of work, Mark enjoys exploring new fishing spots on his boat and staying up-to-date with the latest drone tech!
He has never been swimming in the sea!
Darren brings a perfect blend of creativity and technical expertise to Outdoor Eye as our Head of Design. With a background in industrial and graphic design, he is responsible for overseeing all aspects of product and visual design, ensuring our products are not only functional but also visually striking and innovative. Darren’s keen eye for detail and his passion for pushing design boundaries allow him to create unique and memorable designs that resonate with our target audience. His ability to translate complex ideas into elegant and user-friendly designs has been instrumental in establishing our brand’s distinct identity.
Outside of work when he’s not sketching out new concepts or refining designs, Alex enjoys exploring new world foods and trying to train his dog!
Alex is afraid of cheese!
Chris is the cornerstone of our commitment to excellence at Outdoor Eye. As the Head of Compliance and Regulation, Chris ensures that all our operations and products adhere to the highest industry standards and regulatory requirements. With an extensive background in compliance management and regulatory affairs, Chris meticulously adheres to industry regulations to keep our business running smoothly and ethically. Chris’s attention to detail and unwavering dedication to compliance help us maintain our reputation for integrity and trustworthiness in the competitive fishing tackle market. His proactive approach to identifying and addressing potential regulatory challenges ensures that our products and practices are always above reproach. Outside of work, Chris is a keen bird watcher and downhill mountain biker. Ask to see his scars sometime!
Chris is an identical twin, the only way you can tell the difference between him and his brother is a mole bewteen his toes!
Our consultancy has extensive knowledge of the European Fishing Tackle Industry and can help get your brand market ready for a seamless and successful launch. Get the latest news, trending stories and insightful articles